About Us

Our Story

It all started with finding the next toy for our first son, Ethan (aka "Yoyo").

When Ethan was about two years old, we noticed he was most engaged with simple, open-ended play — putting pieces together, solving puzzles, and creating his own stories. While he enjoyed noisy, button-filled toys like many toddlers do, the toys that truly held his attention were often quiet, thoughtfully designed ones.

As we searched for more of these toys, we fell in love with high-quality wooden toys from some of the world’s most respected brands. Their durability, natural materials, and open-ended nature aligned perfectly with what we wanted for our child — toys that encourage focus, patience, problem-solving, and imagination.

A few years later, our second son, Dylan, joined our family and brought a new perspective to our journey. Watching two children with different personalities grow and play further strengthened our belief in the value of meaningful, long-lasting toys.

What began as a search for better toys for our own children naturally grew into littleyoyo — a family-run business dedicated to sharing carefully chosen, eco-friendly, and educational toys with Canadian families who value thoughtful play.

Jerry.png__PID:d05ba9fb-74a3-4b1f-9e74-e0faa9e11729

6666.png__PID:89458369-1611-415f-8235-06099a938cff

Our Mission

Because we believe there's no material on the planet compares to wood in the world of toys.

There's so much special about the natural feel and texture of wood, and the tactile sensation of running your hands over a well-crafted, strong wooden object. They endure rough treatment as a timeless piece.Sustainably sourced, certified wood offers an eco-friendly choice, and wooden toys calm and connect children to nature without all the flash and noise.

That's the love and passion in the veins of littleyoyo.